What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.Response vs. ResultsIt's important to understand the difference between response rate and results. When a customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you've achieved "response." This does NOT mean you've made a sale. The response rate of your ad campaign can be high without ever selling one product or service."Results," on the other hand, are the sales you make in conjunction with the response rate.
When a customer takes the action you want him/her to take AND buys your product/service, then you've achieved results.No ResponseWhen you get little to no response, chances are that one of two things happened. One - your ad was poorly written and didn't generate enough interest to excite the customer to take action; or two - the ad didn't reach your preferred target customer.How do you determine which one is the culprit? Test! Use the same ad, but place it in a different ezine or on a different Web site. If response rate improves, you know the ad is most likely fine, but the audience exposure was off. If the response rate does not improve, it's probably best to rewrite the headline, the ad, or both.Response But No ResultsIf you run an ezine ad, banner ad, etc., and get responses without making any sales, the most probable theory is that your supporting ad copy or offer is not doing its job. Ezine ads, banner ads, and the like will never make a sale on their own.
The customer is almost always going to be directed to click back to your Web site. If the copy/design of your ad is working, but no sales are being made, take a good look at the copy or design of your site. Chances are that *it* could be costing you sales.Again, testing is the key. Change a headline, add links that direct to "more information" pages, and so on. Run the ad again, and see if your results improve.You'll notice that in either case, testing is the recommended course of action.
So many small business owners get in a hurry and neglect to test their ads. While it may seem costly to run an ad, change an ad, and run it again - the truth is that running unproven ads all across the ?Net without gaining any return on investment (ROI) is a huge waste of money.Yes, it does take a good deal of time. Yes, it can cost additional money. However, once you've taken the time to test an ad, and the copy on the supporting Web site that customers will be directed to, you'll be in a much better position to ensure consistent sales from your campaigns.Copyright 2004 Diane Hughes.
Diane C. Hughes * ProBizTips.comFREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/dianeSales Letters Written in 48 Hours by Top Sales & Marketing Guru
Memphis, TN (ContentDesk) July 23, 2006 -- The road block that stands between you and your customers money, no matter what you sell, whether it is a product or service is the ability to deliver your message in an exciting, persuasive message in an effective manner, leading marketers say.But a Memphis-based company called 48 Hour Copy is promising to deliver just that: the ability to deliver messages for businesses in an exciting and effective manner in 48 hours. In just 48 hours, you can have a hard-hitting, persuasive sales letter for your product or service that delivers such a mind-gripping message your customers will actually be ripping their jeans to pull their wallets out of their back pockets to send you their money, said Perry Belcher, company spokesman.Belcher, an expert copywriter and multi-million dollar marketing guru, said hes opening his copywriting crew up to the public for a limited time, where they will personally craft a 13-point psychological sales letter for your...
Sales Letters Written in 48 Hours by Top Sales & Marketing Guru
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Documentary Captures Florida Hurricanes - The Fury of 2004
-During the late summer and early fall, four major hurricanes wreaked havoc on the state of Florida over a six week period. Images of destruction and devastation from Hurricanes Charley, Frances, Ivan, and Jeanne were in the news daily. Amidst these images were stories, often untold, of volunteers on local, state and federal teams dedicated to helping the impacted communities cope with the aftermath of the powerful storms.One of these volunteers, a young firefighter in NW Florida, Ryan Christen is a member of FEMA's Florida One
Disaster Medical Assistance Team (DMAT) that responded to the disasters?including Hurricane Ivan which made landfall in Northwest Florida near Christen's own hometown of Fort Walton Beach, Florida. In addition to his firefighter and disaster team duties, Christen is an experienced video producer. After months of editing many hours of video, taken during and after the four hurricane landfalls, Christen has completed a full length DVD documentary, Hurricane...
Dvd copy > Documentary Captures Florida Hurricanes - The Fury of 2004
CD Replication and CD/DVD Duplication Technology
Do you have some work to be done related to CD duplication? Are you searching for CD duplication services for the proper execution of the same? Do you need to know how the CD duplication services actually work and how your work will actually be done? Just read on to know all this.
CD duplication refers to the process of burning data in the compact discs with the use of the laser. It is a process that makes use of the most modern technologies of the recent times. The process employs the use of common compact discs and DVD burners.
Whenever you go out to avail the CD duplication services, it is most likely that you would like to have this project done in a most professional way.
And not like the way you would yourself burn the compact disc copies. Thus, the whole process of going to the CD duplication services will add up a little to your budget and also to the time frame factors. But when it will come...
CD Replication and CD/DVD Duplication Technology
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Alchemy Four produces an accessible and effective multimedia DVD to expand the market potential for Storage Tek?s new StreamLine (TM) SL8500 modular library system.
Longmont, Colorado (ContentDesk) March 17 2004--
Contracted by StorageTek (STK) to introduce the new StreamLine (TM) SL8500 to their global clientele, Alchemy Four produced an accessible and effective multimedia DVD that replaces the need to move the large modular library to each sales site.
Capturing the excitement about this new flagship product, the multimedia DVD uses technologically sophisticated design to introduce the technical points and sales details to each potential customer, and provides a platform from which to launch the pitch. Producing three distinctive videos, Alchemy Four supported STK's marketing goals concisely.
Principle photography took place on the STK campus, including ancillary material shot on HD in a controlled studio setting.
Composited on a computer animated background depicting an example datacenter, and utilizing an original soundtrack and voice-over track the three videos, on DVD, is unified in the singular purpose of...
Dvd copy > Alchemy Four produces an accessible and effective multimedia DVD to expand the market potential for Storage Tek?s new StreamLine (TM) SL8500 modular library system.
Alchemy Four produces an accessible and effective multimedia DVD to expand the market potential for Storage Tek?s new StreamLine (TM) SL8500 modular library system.
Longmont, Colorado (ContentDesk) March 17 2004--
Contracted by StorageTek (STK) to introduce the new StreamLine (TM) SL8500 to their global clientele, Alchemy Four produced an accessible and effective multimedia DVD that replaces the need to move the large modular library to each sales site.
Capturing the excitement about this new flagship product, the multimedia DVD uses technologically sophisticated design to introduce the technical points and sales details to each potential customer, and provides a platform from which to launch the pitch. Producing three distinctive videos, Alchemy Four supported STK's marketing goals concisely.
Principle photography took place on the STK campus, including ancillary material shot on HD in a controlled studio setting.
Composited on a computer animated background depicting an example datacenter, and utilizing an original soundtrack and voice-over track the three videos, on DVD, is unified in the singular purpose of...
Dvd copy > Alchemy Four produces an accessible and effective multimedia DVD to expand the market potential for Storage Tek?s new StreamLine (TM) SL8500 modular library system.
An Editor Spins Her Thoughts about Web Content
A glossy magazine placed an advertisement on its Web site, targeting the publication's upscale subscribers.
The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel.There was only one small problem in the ad, but it was big enough to undermine the credibility of the hotel's claim to perfection.
The headline blared, When Everything Has to Just Right.Uh-oh.
What happened to the "Be" before the "Just Right"?
You may be losing business or hurting your professional reputation by sending out unedited Web site copy. Text that is riddled with errors will distract present or potential clients.
The reader will think, do I really want to buy a product or service from someone whose copy is sloppy?One way to ensure that your Web site message will be as perfect as possible is...
An Editor Spins Her Thoughts about Web Content
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CD Backup Made Easy
Today, CD Writers are very common and CDRs and CDRWs are cheaper than ever. While most people use their CD Writers to create music CDs or to copy files, CD-R and CD-RWs can also be to store backups in an easy way. A normal CD can store 650MBs of data. This number can often be doubled to 1.3GB using an efficient compression algorithm. Since most backups are often smaller than 1.3GBs this makes CDRs or CDRWs a perfect solution for storing backups.
CompressionIn order to use the CD media more efficiently you will probably want to compress your backup before writing it to the CD. Compression can often reduce the size of a backup by 50% or more, doubling the capacity of your CDs. If you have ever tried to compress a 1GB file you probably know that this will take a lot of time. Since WinBackup compresses files on-the-fly, backup operations will be performed considerably faster. The built-in compression also reduces the need for a large temporary storage location and makes it much easier...
CD Backup Made Easy
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Pacific Disc Announces HD-DVD Replication Support
(ContentDesk) February 7, 2006 -- Pacific Disc, the pioneers of Demystifying DVD Replication, today announced plans for the support of HD-DVD Replication in the first quarter of 2006. With incredible high-resolution imagery, enhanced surround sound capability, and innovative special features, HD-DVDs are the wave of the future. http://www.pacificdisc.com Up to six times the resolution of todays standard definition, replicated HD-DVDs are a giant leap forward for filmmakers looking for high-definition delivery. With this year marking the introduction of this exciting new format, the first HD-DVD player from Toshiba that are due for initial availability in March, will allow more and more filmmakers to explore this new format. With so many manufacturers and content owners now publicly supporting HD-DVD, Pacific Disc wanted to be among the first DVD replication companies to offer this astonishing format to our customers , said...
Pacific Disc Announces HD-DVD Replication Support
Dvd copy > Pacific Disc Announces HD-DVD Replication Support