Stirton Productions Unleashes Sci-Fi / Horror Movie, The Planet
Aberdeen, Scotland (ContentDesk) July 5, 2006 -- Stirton Productions are pleased to announce the release of their latest movie, The Planet, written and directed by Mark Stirton. The Planet, which stars Mike Mitchell (2005/6 WFF Mr. Universe) and Aberdeen comedian and presenter Patrick Wight, concerns a group of shipwrecked mercenaries and their struggle for survival on an alien world. Filled with exciting action scenes and special effects this is sure to be a hit with cult film fans.The dvd release of the movie features an additional hour long documentary, showing how the film was made and what sort of problems had to be resolved to produce it: Problems such as funding, casting, hail storms in June and making an effects laden film with 3 people - A must for any independent film maker or those interested in movie making.Currently, the dvd is only available directly from the company website, but Stirton Productions Director, Mark Stirton is keen to secure a distribution deal for a general release in the near future.Shot entirely on digital video The Planet, took 2 years to complete with a total budget of only ?8000. The movie is thought to be one of the only feature length science fiction movies made in Scotland by a Scottish company.
A full electronic press pack is available, for further information, go to the official Web site:http://www.stirtonproductions.comMark Stirton, director of Stirton Productions, has worked in the digital media industry for over 7 years and produced many short films including the highly successful black comedy, Removals (2004). The Planet, is his first feature length movie.Agents, distributors or interested parties wishing to contact Stirton Productions should use the e-mail address provided..
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.Response vs. ResultsIt's important to understand the difference between response rate and results. When a customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you've achieved "response." This does NOT mean you've made a sale. The response rate of your ad campaign can be high without ever selling one product or service."Results," on the other hand, are the sales you make in conjunction with the response rate.
When a customer takes the action you want him/her to take AND buys your product/service, then you've achieved results.No ResponseWhen you get little to...
What Happened? Troubleshooting Poor Response from Ad Campaigns
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How To Create Successful Advertising Copy
Writing effective copy for ads, web pages, sales letters and other marketing communications isn't difficult when you know what works. After many years of trial and error I developed a checklist of 7 "rules" I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.1. DEFINE THE GOAL OF YOUR MESSAGEDefine what you want your message to accomplish before you begin writing. Do you want to generate inquiries (leads)? Do you want to get orders? What action do you want readers to take? How do you want them to respond? Put your goal in writing and refer to it often as you develop your message.
Everything you write should directly support this goal. Get rid of anything that doesn't.2. KNOW YOUR AUDIENCE AND WHAT THEY WANTMaybe everybody CAN use what you sell. But one targeted group WILL be most likely to buy it. You can discover that group by defining the characteristics of your best customers.
Once you know your audience...
How To Create Successful Advertising Copy
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An Editor Spins Her Thoughts about Web Content
A glossy magazine placed an advertisement on its Web site, targeting the publication's upscale subscribers.
The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel.There was only one small problem in the ad, but it was big enough to undermine the credibility of the hotel's claim to perfection.
The headline blared, When Everything Has to Just Right.Uh-oh.
What happened to the "Be" before the "Just Right"?
You may be losing business or hurting your professional reputation by sending out unedited Web site copy. Text that is riddled with errors will distract present or potential clients.
The reader will think, do I really want to buy a product or service from someone whose copy is sloppy?One way to ensure that your Web site message will be as perfect as possible is...
An Editor Spins Her Thoughts about Web Content
Dvd copy > An Editor Spins Her Thoughts about Web Content
An Editor Spins Her Thoughts about Web Content
A glossy magazine placed an advertisement on its Web site, targeting the publication's upscale subscribers.
The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel.There was only one small problem in the ad, but it was big enough to undermine the credibility of the hotel's claim to perfection.
The headline blared, When Everything Has to Just Right.Uh-oh.
What happened to the "Be" before the "Just Right"?
You may be losing business or hurting your professional reputation by sending out unedited Web site copy. Text that is riddled with errors will distract present or potential clients.
The reader will think, do I really want to buy a product or service from someone whose copy is sloppy?One way to ensure that your Web site message will be as perfect as possible is...
An Editor Spins Her Thoughts about Web Content
Dvd copy > An Editor Spins Her Thoughts about Web Content
Lurker Films Announces the H.P. Lovecraft Collection Volume 2: Rough Magik on DVD
Lurker Films, Inc. the world's leading producer and publisher of Lovecraft related film products announced the release of The H.P. Lovecraft Collection? Volume 2: Rough Magik on DVD and will be available from merchants throughout the United States and Canada by December 6th.Rough Magik, a proposed BBC television pilot written and produced by Stephen Parsons, plugs nicely into the dark world of Delta Green (a role playing game based on the mythos of author H.P. Lovecraft), and concerns The Night Scholars, a clandestine organization setup in England to monitor the ancient cult of Cthulhu. After decades of compiling an enormous database of arcane information, they have come to a single, incontrovertible conclusion: the Sleeping God is waking.Diana Armitage, with the help of her Home Office liaison, the mysterious Mr.
Moon (Paul Darrow), launch an aggressive campaign against the Dreamers. This operation, designated the Rough Magik initiative, was successful but they trod on the toes...
Lurker Films Announces the H.P. Lovecraft Collection Volume 2: Rough Magik on DVD
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"How To Write A Riveting Sales Letter That Closes Sales"
How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money. Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting. And you do that by creating a thread of curiosity and or surprising information that keeps your prospects on the edge of their seats.
There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting. 1) The 25% Rule: Simply stated, if the first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb. So here's what you do. You craft an irresistible benefit laden headline and subhead that pull people into the first sentence of...
"How To Write A Riveting Sales Letter That Closes Sales"
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Photodex Corporation Releases ProShow Gold 2.5, the Newest Version of Its Award Winning Slide Show Software for Photo Enthusiasts and Professionals.
Photodex Corporation today released ProShow Gold 2.5, the newest version of its award winning slide show software for photo enthusiasts and professionals.
ProShow Gold 2.5 allows users to easily and efficiently create quality multimedia slide show presentations to share with friends and family.
Slide motion effects, captions effects, over 280 quality transitions, and unmatched performance make ProShow Gold the industry leading tool for creating quality DVD, PC, and Web slide shows."ProShow Gold 2.5 is the next logical step in empowering consumers to get the most out of their computers and photos.
Even in the last year the industry has produced better digital camcorders, higher resolution digital cameras, and lower cost DVD writers.
ProShow Gold is an excellent way to get more value out of these new and exciting technological advancements," says Paul Schmidt, President, Photodex Corporation.Based on user requests and feedback, new enhancements in ProShow...
Dvd copy > Photodex Corporation Releases ProShow Gold 2.5, the Newest Version of Its Award Winning Slide Show Software for Photo Enthusiasts and Professionals.
DVDO iScan? HD+ Now Shipping ? High Resolution Video Scaling Engine
Building on the momentum from the award-winning iScan? HD, the iScan HD+ adds scaling of high definition sources (720p, 1080i), and HDCP support over DVI.
It utilizes Anchor Bay Technology's Precision Video Scaling? technology, and incorporates other digital video and audio technologies such as Automatic Chroma Upsampling Error Correction AutoCUE-C? and Precision AV Lipsync. The DVDO iScan? HD+ sets a new standard for upconverting, cross-converting and even downconverting all your video sources. Whether it's your VCR outputting 480i, your DVD player at 480p, or your Set-top-box at 720p or 1080i, the iScan? HD+ will scale the output to perfectly match the optimum resolution of your display - 720p, 1080i, or any user-defined resolution up to 1080p including many preset resolutions (1366 x 768, 1280 x 720, etc.) for popular projectors and display panels.
It is HDCP compliant over DVI, and also accepts your legacy 480i/480p analog sources.In addition to providing greatly...
Dvd copy > DVDO iScan? HD+ Now Shipping ? High Resolution Video Scaling Engine