How To Create Successful Advertising Copy
Writing effective copy for ads, web pages, sales letters and other marketing communications isn't difficult when you know what works. After many years of trial and error I developed a checklist of 7 "rules" I follow to create successful advertising copy. These rules apply to writing copy for any type of marketing communication.1. DEFINE THE GOAL OF YOUR MESSAGEDefine what you want your message to accomplish before you begin writing. Do you want to generate inquiries (leads)? Do you want to get orders? What action do you want readers to take? How do you want them to respond? Put your goal in writing and refer to it often as you develop your message.
Everything you write should directly support this goal. Get rid of anything that doesn't.2. KNOW YOUR AUDIENCE AND WHAT THEY WANTMaybe everybody CAN use what you sell. But one targeted group WILL be most likely to buy it. You can discover that group by defining the characteristics of your best customers.
Once you know your audience and what they want you can personalize your writing to appeal to their specific interests.TIP: Advertising copy produces the biggest response when each reader can believe the message was written specifically for them. As you write, visualize you're writing to one person instead of to a large group of people. This will help you write in a less formal and more personal style.3. APPEAL TO THEIR SELF-INTEREST, NOT YOURSCustomers don't care about you, your product, your company, or your professional qualifications. They only care about the benefit they get from buying your product or service.
The only thing a customer wants to know about your 1/2 inch drill is that it's guaranteed to give them a 1/2 inch hole. Keep your ad copy focused on the benefits you provide.4. MAKE AN EMOTIONAL APPEAL, NOT A LOGICAL ONEYour ad copy should dramatize the feeling your customers get while enjoying the benefits provided by your product or service. Get them emotionally involved so they want to start enjoying those benefits immediately. Use word pictures and real life stories to draw readers into your message.5.
DON'T GIVE THEM ANY CHOICESYou may spend a lot of time writing your sales message and getting it "just right". Unfortunately, your prospects will rush through it and make a fast decision. Don't slow them down with any choices. They'll be afraid of making the wrong choice and will protect themselves by making none. You'll lose sales.EXCEPTION: Offer many different ways to respond to your ad or sales message.
Customers already know whether phone, fax, online, etc. is more convenient for them. They're more likely to act immediately when their favorite way to respond is available.6. MAKE YOUR BEST OFFERThe offer is the "deal" you're promoting (free information, special price, free bonus with order, etc.). It's the only reason people respond to your advertising copy.
The stronger your offer the greater the response you'll get. Always include the best offer you can afford and a reason to act fast.7. SIMPLIFY EVERYTHINGSimple, clear copy is easy to read and understand. It propels your customer to the decision point with no hesitation. After you've written your copy, edit it for simplicity and clarity.
Use lots of 1 and 2 syllable words. Shorten sentences and paragraphs. This is especially important for your web site where relief is just a click away.Follow these 7 rules the next time you write new advertising copy. Use them as a checklist to evaluate your existing ads, web pages and sales letters. They're a proven formula you can use to maximize the response you get from all your marketing communications..
Five Keys To Leaner and Meaner Copywriting
Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.Clean writing isn't an accident, but is instead the result of the careful application of certain principles and tools. Try these five techniques for crafting leaner, meaner, more effective business copy:Avoid modifiers.
Modifiers change the meaning of other words; the most common of these are adverbs and adjectives (words that describe verbs and nouns, respectively). They're used when the writer feels that the noun or verb needs a little something extra: "the shining sun", "run quickly", etc. Get rid of as many modifiers as you can and choose nouns and verbs that stand on their own.No lazy words. Every word should be doing real work, conveying necessary information...
Five Keys To Leaner and Meaner Copywriting
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Photodex Corporation Releases ProShow Gold 2.5, the Newest Version of Its Award Winning Slide Show Software for Photo Enthusiasts and Professionals.
Photodex Corporation today released ProShow Gold 2.5, the newest version of its award winning slide show software for photo enthusiasts and professionals.
ProShow Gold 2.5 allows users to easily and efficiently create quality multimedia slide show presentations to share with friends and family.
Slide motion effects, captions effects, over 280 quality transitions, and unmatched performance make ProShow Gold the industry leading tool for creating quality DVD, PC, and Web slide shows."ProShow Gold 2.5 is the next logical step in empowering consumers to get the most out of their computers and photos.
Even in the last year the industry has produced better digital camcorders, higher resolution digital cameras, and lower cost DVD writers.
ProShow Gold is an excellent way to get more value out of these new and exciting technological advancements," says Paul Schmidt, President, Photodex Corporation.Based on user requests and feedback, new enhancements in ProShow...
Dvd copy > Photodex Corporation Releases ProShow Gold 2.5, the Newest Version of Its Award Winning Slide Show Software for Photo Enthusiasts and Professionals.
CDstands.com Launches Wholesale Division For Its CD - DVD Counter Display Boxes and Trophy CD Stands.
CDstands.com now offers price discounts based on quantity of its 1 Tier and 2 Tier CD display boxes to
accommodate the demand from larger companies inside and outside of the independent music industry.In March of 2003, CDstands.com released its own design of CD Counter Display Boxes.
Unlike
traditionally thin CD display boxes, CDstands.com created an extra thick and sturdy CD display box made specifically to handle the punishing conditions that occur when independent artists go on the road.Scott Clark, President of CDstands.com, stated:
"Our original game plan was to cater to the needs of the independent artist by designing an extra strong CD display for the same price as the thinner CD displays on the market today.
We expected artists to buy in small quantities and therefore set up our online ordering system accordingly.????However, our CD boxes have been catching the attention of larger companies requesting anywhere from 100 to a few thousand...
Dvd copy > CDstands.com Launches Wholesale Division For Its CD - DVD Counter Display Boxes and Trophy CD Stands.
Want to Know What Teen Geeks and Freaks Want for the Holidays?
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interviewed all of the hottest rock stars: Yellowcard, Hoobastank, Simple Plan, Jimmy eat World, Papa Roach, Avril Lavigne, Good Charlotte...and 300 more.
They know what CDS and DVDS are hot for the holidays.What gaming system should I buy?
Playstation, XBOX, Gamecube?
Markie and Blake can give you the pros and cons of each as well as tell you about some fantastic new releases out for this season.Want a camcorder or computer system for the holidays?
Zac and Jeff will tell you about the latest advancements and what you should look for in a purchase.Finally even if you just want to hook up your dvd player, give us a call.
We'll be glad to find you a cable and help you out.Swept Away Tv is a not for profit 501c3 organization.
Swept Away TV has been on the air for 5 years, 124 episodes.
They are dedicated to mentoring and training other teens for careers in the media.
Swept Away Tv is written, promoted,...
Want to Know What Teen Geeks and Freaks Want for the Holidays?
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CD Replication and CD/DVD Duplication Technology
Do you have some work to be done related to CD duplication? Are you searching for CD duplication services for the proper execution of the same? Do you need to know how the CD duplication services actually work and how your work will actually be done? Just read on to know all this.
CD duplication refers to the process of burning data in the compact discs with the use of the laser. It is a process that makes use of the most modern technologies of the recent times. The process employs the use of common compact discs and DVD burners.
Whenever you go out to avail the CD duplication services, it is most likely that you would like to have this project done in a most professional way.
And not like the way you would yourself burn the compact disc copies. Thus, the whole process of going to the CD duplication services will add up a little to your budget and also to the time frame factors. But when it will come...
CD Replication and CD/DVD Duplication Technology
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Legal Software Available In Spite of RIAA Battles
On February 11, 2005, a press release on the RIAA's web site stated a report that was submitted To the Federal Government detailing piracy problems in over 60 countries. This report identified countries whose protection of intellectual property is inadequate and proposes sanctions for the top priority countries. As stated on the riaa.com web site:"The report was submitted under a provision of trade law known as "Special 301" through which USTR identifies countries whose performance in the protection of intellectual property is inadequate. Identification under Special 301 can have a number of ramifications, and can lead to the imposition of sanctions (for countries identified as Priority Foreign Countries), the suspension of trade benefits under programs such as General System of Preferences, the initiation of disputes in the World Trade Organization or under other regional and/or bilateral agreements." Since the Napster decision in 2001, the internet has figured out a way to capitalize...
Legal Software Available In Spite of RIAA Battles
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"How To Write A Riveting Sales Letter That Closes Sales"
How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money. Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting. And you do that by creating a thread of curiosity and or surprising information that keeps your prospects on the edge of their seats.
There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting. 1) The 25% Rule: Simply stated, if the first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb. So here's what you do. You craft an irresistible benefit laden headline and subhead that pull people into the first sentence of...
"How To Write A Riveting Sales Letter That Closes Sales"
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Pacific Disc Announces HD-DVD Replication Support
(ContentDesk) February 7, 2006 -- Pacific Disc, the pioneers of Demystifying DVD Replication, today announced plans for the support of HD-DVD Replication in the first quarter of 2006. With incredible high-resolution imagery, enhanced surround sound capability, and innovative special features, HD-DVDs are the wave of the future. http://www.pacificdisc.com Up to six times the resolution of todays standard definition, replicated HD-DVDs are a giant leap forward for filmmakers looking for high-definition delivery. With this year marking the introduction of this exciting new format, the first HD-DVD player from Toshiba that are due for initial availability in March, will allow more and more filmmakers to explore this new format. With so many manufacturers and content owners now publicly supporting HD-DVD, Pacific Disc wanted to be among the first DVD replication companies to offer this astonishing format to our customers , said...
Pacific Disc Announces HD-DVD Replication Support
Dvd copy > Pacific Disc Announces HD-DVD Replication Support