Costly Web Copy Pitfalls
One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. Welcome to?nothingLook at your site's web copy. Does it begin with "Welcome to??" If so, get rid of it. It means nothing.
It doesn't speak to your customers. It's just a waste of your customers' time and space. Rather than the worn out phrase, "Welcome to?" try a statement that captures the essence of your company, explaining it in terms that'll benefit your customers. Instead of "Welcome to Crazy Dave's CD Emporium," try "Crazy Dave's CD Emporium, where you can find quality CDs and crazy prices."Where do I go?If you track your site's metrics, look at your customers' paths. How many customers get past the home page? If it's less than desired, there might be a problem with your site's navigation.
If you're one of those people with mega-content sites, add an internal search to help your customers find there way. If you're a smaller site, add navigation bars that update automatically when your site's structures changes or evolves."It's all about me."Your site is supposed to be about your customers not you. Let's face it: Your customers don't care about your Nobel Prize or that you were the first person to sell a condominium on Jupiter, they do care, however, about how your expertise can help them. Quick tip: Visit your site. Does the copy contain more "we," "me," and "I" statements than "you" and "your?" Marco?PoloHave you ever visited a site to be sold on the product, then when you needed to ask a quick question, you couldn't find their contact information? The solution: Put at least an email address or phone number on each page, preferably at the top or bottom.
Then put more detailed contact information on your contact page.Rarely read but really important.Just the presence of terms and conditions and privacy policies instills confidence in your product. It also eases the minds of your more anxious customers. Vague, iffy, testimonialsTestimonials are the easiest and perhaps the best way to capture your customers' attention and confidence. But simple statements saying that your product is good, won't work. Detailed testimonials praising how much your product improved their life work best.
Another way to give testimonials more selling power, get a picture. Even better, get a picture with you customer using your product or benefiting from your service..
Vanessa Selene Williams an independent writer who writes for businesses and corporations. She currently offers 30-minute and 60-minute critiques and consultations. To learn more about Vanessa and her services visit her online at http://corp.vswilliams.com or email her at info@vswilliams.com.vsw@vswilliams.comWant to Know What Teen Geeks and Freaks Want for the Holidays?
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interviewed all of the hottest rock stars: Yellowcard, Hoobastank, Simple Plan, Jimmy eat World, Papa Roach, Avril Lavigne, Good Charlotte...and 300 more.
They know what CDS and DVDS are hot for the holidays.What gaming system should I buy?
Playstation, XBOX, Gamecube?
Markie and Blake can give you the pros and cons of each as well as tell you about some fantastic new releases out for this season.Want a camcorder or computer system for the holidays?
Zac and Jeff will tell you about the latest advancements and what you should look for in a purchase.Finally even if you just want to hook up your dvd player, give us a call.
We'll be glad to find you a cable and help you out.Swept Away Tv is a not for profit 501c3 organization.
Swept Away TV has been on the air for 5 years, 124 episodes.
They are dedicated to mentoring and training other teens for careers in the media.
Swept Away Tv is written, promoted,...
Want to Know What Teen Geeks and Freaks Want for the Holidays?
Dvd copy > Want to Know What Teen Geeks and Freaks Want for the Holidays?
Photodex Corporation Releases ProShow Gold 2.5, the Newest Version of Its Award Winning Slide Show Software for Photo Enthusiasts and Professionals.
Photodex Corporation today released ProShow Gold 2.5, the newest version of its award winning slide show software for photo enthusiasts and professionals.
ProShow Gold 2.5 allows users to easily and efficiently create quality multimedia slide show presentations to share with friends and family.
Slide motion effects, captions effects, over 280 quality transitions, and unmatched performance make ProShow Gold the industry leading tool for creating quality DVD, PC, and Web slide shows."ProShow Gold 2.5 is the next logical step in empowering consumers to get the most out of their computers and photos.
Even in the last year the industry has produced better digital camcorders, higher resolution digital cameras, and lower cost DVD writers.
ProShow Gold is an excellent way to get more value out of these new and exciting technological advancements," says Paul Schmidt, President, Photodex Corporation.Based on user requests and feedback, new enhancements in ProShow...
Dvd copy > Photodex Corporation Releases ProShow Gold 2.5, the Newest Version of Its Award Winning Slide Show Software for Photo Enthusiasts and Professionals.
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.Response vs. ResultsIt's important to understand the difference between response rate and results. When a customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you've achieved "response." This does NOT mean you've made a sale. The response rate of your ad campaign can be high without ever selling one product or service."Results," on the other hand, are the sales you make in conjunction with the response rate.
When a customer takes the action you want him/her to take AND buys your product/service, then you've achieved results.No ResponseWhen you get little to...
What Happened? Troubleshooting Poor Response from Ad Campaigns
Dvd copy > What Happened? Troubleshooting Poor Response from Ad Campaigns
Interactive Program Changes the Way We Learn How to Cook
Interactive Cooking School has found a way to put professional chefs right into consumer's kitchens using their home computer or DVD player.
By teaming with Culinard Culinary Institute at Virginia College, ICS has created "Essentials of Cooking" an interactive cooking program that uses professional chefs to teach cooking skills and techniques that will help people in their everyday cooking as well as the special occasions.???"If anyone has ever been stumped by a recipe, needed to substitute an ingredient you didn't have for one you did, or ever wished they knew more about preparing fresh foods, Essentials of Cooking is the perfect kitchen companion" said Chef R. Dana Barnes, Interactive Cooking School's Executive Chef and Culinard graduate.
"Cookbooks and television shows are great for teaching viewers how to make certain recipes but "Essentials of Cooking" gives viewers the skills they need to make almost any recipe and feel confident doing it." ???"We are proud and...
Dvd copy > Interactive Program Changes the Way We Learn How to Cook
Alchemy Four produces an accessible and effective multimedia DVD to expand the market potential for Storage Tek?s new StreamLine (TM) SL8500 modular library system.
Longmont, Colorado (ContentDesk) March 17 2004--
Contracted by StorageTek (STK) to introduce the new StreamLine (TM) SL8500 to their global clientele, Alchemy Four produced an accessible and effective multimedia DVD that replaces the need to move the large modular library to each sales site.
Capturing the excitement about this new flagship product, the multimedia DVD uses technologically sophisticated design to introduce the technical points and sales details to each potential customer, and provides a platform from which to launch the pitch. Producing three distinctive videos, Alchemy Four supported STK's marketing goals concisely.
Principle photography took place on the STK campus, including ancillary material shot on HD in a controlled studio setting.
Composited on a computer animated background depicting an example datacenter, and utilizing an original soundtrack and voice-over track the three videos, on DVD, is unified in the singular purpose of...
Dvd copy > Alchemy Four produces an accessible and effective multimedia DVD to expand the market potential for Storage Tek?s new StreamLine (TM) SL8500 modular library system.
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. Welcome to?nothingLook at your site's web copy. Does it begin with "Welcome to??" If so, get rid of it. It means nothing.
It doesn't speak to your customers. It's just a waste of your customers' time and space. Rather than the worn out phrase, "Welcome to?" try a statement that captures the essence of your company, explaining it in terms that'll benefit your customers. Instead of "Welcome to Crazy Dave's CD Emporium," try "Crazy Dave's CD Emporium, where you can find quality CDs and crazy prices."Where do I go?If you track your site's metrics, look at your customers' paths. How many customers get past the home page? If it's less than desired, there might be a problem with your site's navigation.
If you're one of those people with mega-content sites, add an internal search to help your customers find there way. If you're a smaller...
Costly Web Copy Pitfalls
Dvd copy > Costly Web Copy Pitfalls
Lurker Films Announces the H.P. Lovecraft Collection Volume 2: Rough Magik on DVD
Lurker Films, Inc. the world's leading producer and publisher of Lovecraft related film products announced the release of The H.P. Lovecraft Collection? Volume 2: Rough Magik on DVD and will be available from merchants throughout the United States and Canada by December 6th.Rough Magik, a proposed BBC television pilot written and produced by Stephen Parsons, plugs nicely into the dark world of Delta Green (a role playing game based on the mythos of author H.P. Lovecraft), and concerns The Night Scholars, a clandestine organization setup in England to monitor the ancient cult of Cthulhu. After decades of compiling an enormous database of arcane information, they have come to a single, incontrovertible conclusion: the Sleeping God is waking.Diana Armitage, with the help of her Home Office liaison, the mysterious Mr.
Moon (Paul Darrow), launch an aggressive campaign against the Dreamers. This operation, designated the Rough Magik initiative, was successful but they trod on the toes...
Lurker Films Announces the H.P. Lovecraft Collection Volume 2: Rough Magik on DVD
Dvd copy > Lurker Films Announces the H.P. Lovecraft Collection Volume 2: Rough Magik on DVD
Interactive Program Changes the Way We Learn How to Cook
Interactive Cooking School has found a way to put professional chefs right into consumer's kitchens using their home computer or DVD player.
By teaming with Culinard Culinary Institute at Virginia College, ICS has created "Essentials of Cooking" an interactive cooking program that uses professional chefs to teach cooking skills and techniques that will help people in their everyday cooking as well as the special occasions.???"If anyone has ever been stumped by a recipe, needed to substitute an ingredient you didn't have for one you did, or ever wished they knew more about preparing fresh foods, Essentials of Cooking is the perfect kitchen companion" said Chef R. Dana Barnes, Interactive Cooking School's Executive Chef and Culinard graduate.
"Cookbooks and television shows are great for teaching viewers how to make certain recipes but "Essentials of Cooking" gives viewers the skills they need to make almost any recipe and feel confident doing it." ???"We are proud and...
Dvd copy > Interactive Program Changes the Way We Learn How to Cook