An Editor Spins Her Thoughts about Web Content
A glossy magazine placed an advertisement on its Web site, targeting the publication's upscale subscribers.
The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel.There was only one small problem in the ad, but it was big enough to undermine the credibility of the hotel's claim to perfection.
The headline blared, When Everything Has to Just Right.Uh-oh.
What happened to the "Be" before the "Just Right"?
You may be losing business or hurting your professional reputation by sending out unedited Web site copy. Text that is riddled with errors will distract present or potential clients.
The reader will think, do I really want to buy a product or service from someone whose copy is sloppy?One way to ensure that your Web site message will be as perfect as possible is to invest in the services of a professional copyeditor/proofreader. In the twinkling of a well-trained eye, a topnotch editor can clean up your Web site copy so it sparkles in the sunlight.Misplaced modifiers, dangling participles, your's/yours, two/to, and other hair-raising/hare-raising errors will melt away.
Skilled editors say that mistakes "leap off the page" at them.
And potential clients will leap off the couch to e-mail or call you because of your magnetic Web site copy.Horror Stories about Unedited CopyWhen Web content is launched into the stratosphere raw and unedited, unfortunate occurrences happen:
- A national eNewsletter goes out with the headline "For Pubic School Educators" (the "l" is often left out of that pesky word Public)
- "And as we stand on the toes of those who have gone before us?" appears in a scholarly piece (should be "stand on the shoulders")
- A financial consultant offers a complimentary phone call (which would only have favorable news the word here would be complementary)
- $25,000. instead of $250,000.
in a document might cause a legal nightmare
- The non-word its' (an apostrophe never follows its) works its way into an otherwise excellent story
- "We'd like to pedal your ideas" is sent worldwide in a magazine ad, and not just to bicycle owners (peddle is the operative word here)
Or that nobody will notice if a few mistakes slip through in your Web site copy.
But truthfully, copyediting is a necessity and not a luxury, because people will notice mistakes in your copy.Here are more ways in which a professional copyeditor can benefit your business, in addition to making suggestions about text additions, deletions, and clarifications:
- An editor writes "zingier" headlines ? so potential customers will be drawn into your Web site by the zingine
- An editor breaks up dense paragraphs ? so potential customers will actually read your copy because it is easy to read
- An editor introduces correct punctuation and good grammar ? so potential customers will be convinced that your product or service is high quality, since the copy that advertises it is high quality
- An editor has ideas about when to italicize or boldface words or phrases ? so potential customers will be interested in reading the text
The pages are smaller, the paragraphs are shorter, graphics or photographs often accompany the text.
Web site "visitors" are assumed to have a shorter attention span than book or magazine readers.This means that a reader spends just a few minutes reading the text at your Web site.
It makes sense that you will want to present your company or services in as professional a light as possible.How to Hire a CopyeditorCopyeditors can be found through professional organizations such as Bay Area Editors' Forum, Bookbuilders West, consulting and marketing organizations, directories of editorial professionals, ads in newspapers and magazines, and by looking up copyeditors on search engines.Employing a good copyeditor to shape up your Web site text will ensure that your message is conveyed beautifully ? and that's not just editorial spin!.
Linda Jay Geldens is an experienced, versatile, lightning-fast copyeditor/proofreader/copywriter based in Marin County, near San Francisco.She ?truly delights in, and has a passion for, working with words.?
Her e-mail address is: LindaJay@aol.com, and her Web site URL (in progress) is: http://www.LindaJayGeldens.com.
Photodex Corporation Releases ProShow Gold 2.5, the Newest Version of Its Award Winning Slide Show Software for Photo Enthusiasts and Professionals.
Photodex Corporation today released ProShow Gold 2.5, the newest version of its award winning slide show software for photo enthusiasts and professionals.
ProShow Gold 2.5 allows users to easily and efficiently create quality multimedia slide show presentations to share with friends and family.
Slide motion effects, captions effects, over 280 quality transitions, and unmatched performance make ProShow Gold the industry leading tool for creating quality DVD, PC, and Web slide shows."ProShow Gold 2.5 is the next logical step in empowering consumers to get the most out of their computers and photos.
Even in the last year the industry has produced better digital camcorders, higher resolution digital cameras, and lower cost DVD writers.
ProShow Gold is an excellent way to get more value out of these new and exciting technological advancements," says Paul Schmidt, President, Photodex Corporation.Based on user requests and feedback, new enhancements in ProShow...
Dvd copy > Photodex Corporation Releases ProShow Gold 2.5, the Newest Version of Its Award Winning Slide Show Software for Photo Enthusiasts and Professionals.
Thor ?The Rock Warrior? to Promote New CD/DVD and Perform at Hollywood Knitting Factory April 26th along with the USA Network Premiere of ?Murder at the Presidio?
Heavy metal legend Thor the Rock Warrior has teamed up with long time Thor friend and collaborator, John Fasano (Zombie Nightmare, The Edge of Hell ? All Hallow's Eve), Once Upon A Time Films, USA Networks and Smog Veil Records to the premier of the Murder At The Presidio (Lou Diamond Phillips, Jason Priestley, Victoria Pratt, Jon Mikl Thor) and to a live Hollywood Knitting Factory April 26th - Thor performance featuring songs from his new CD titled "Thor Against The World".
Thor both performed in and contributed to the soundtrack for the upcoming USA Network production titled "Murder in the Presidio," airing on May 2, 9pm, May 3, 4pm and May 4, 2pm. (See Trailer:http://www.usanetwork.com/movies/murderatthepresidio/ and invitation http://www.thorcentral.com/mp_redesign/images/news/knittingfactory_flyer.gif...
Dvd copy > Thor ?The Rock Warrior? to Promote New CD/DVD and Perform at Hollywood Knitting Factory April 26th along with the USA Network Premiere of ?Murder at the Presidio?
An Editor Spins Her Thoughts about Web Content
A glossy magazine placed an advertisement on its Web site, targeting the publication's upscale subscribers.
The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel.There was only one small problem in the ad, but it was big enough to undermine the credibility of the hotel's claim to perfection.
The headline blared, When Everything Has to Just Right.Uh-oh.
What happened to the "Be" before the "Just Right"?
You may be losing business or hurting your professional reputation by sending out unedited Web site copy. Text that is riddled with errors will distract present or potential clients.
The reader will think, do I really want to buy a product or service from someone whose copy is sloppy?One way to ensure that your Web site message will be as perfect as possible is...
An Editor Spins Her Thoughts about Web Content
Dvd copy > An Editor Spins Her Thoughts about Web Content
Costly Web Copy Pitfalls
One secret to a site that sells: Look at your site from your customer's perspective. Another secret: Watch out for these common web copy pitfalls. Welcome to?nothingLook at your site's web copy. Does it begin with "Welcome to??" If so, get rid of it. It means nothing.
It doesn't speak to your customers. It's just a waste of your customers' time and space. Rather than the worn out phrase, "Welcome to?" try a statement that captures the essence of your company, explaining it in terms that'll benefit your customers. Instead of "Welcome to Crazy Dave's CD Emporium," try "Crazy Dave's CD Emporium, where you can find quality CDs and crazy prices."Where do I go?If you track your site's metrics, look at your customers' paths. How many customers get past the home page? If it's less than desired, there might be a problem with your site's navigation.
If you're one of those people with mega-content sites, add an internal search to help your customers find there way. If you're a smaller...
Costly Web Copy Pitfalls
Dvd copy > Costly Web Copy Pitfalls
CD Replication and CD/DVD Duplication Technology
Do you have some work to be done related to CD duplication? Are you searching for CD duplication services for the proper execution of the same? Do you need to know how the CD duplication services actually work and how your work will actually be done? Just read on to know all this.
CD duplication refers to the process of burning data in the compact discs with the use of the laser. It is a process that makes use of the most modern technologies of the recent times. The process employs the use of common compact discs and DVD burners.
Whenever you go out to avail the CD duplication services, it is most likely that you would like to have this project done in a most professional way.
And not like the way you would yourself burn the compact disc copies. Thus, the whole process of going to the CD duplication services will add up a little to your budget and also to the time frame factors. But when it will come...
CD Replication and CD/DVD Duplication Technology
Dvd copy > CD Replication and CD/DVD Duplication Technology
CD Backup Made Easy
Today, CD Writers are very common and CDRs and CDRWs are cheaper than ever. While most people use their CD Writers to create music CDs or to copy files, CD-R and CD-RWs can also be to store backups in an easy way. A normal CD can store 650MBs of data. This number can often be doubled to 1.3GB using an efficient compression algorithm. Since most backups are often smaller than 1.3GBs this makes CDRs or CDRWs a perfect solution for storing backups.
CompressionIn order to use the CD media more efficiently you will probably want to compress your backup before writing it to the CD. Compression can often reduce the size of a backup by 50% or more, doubling the capacity of your CDs. If you have ever tried to compress a 1GB file you probably know that this will take a lot of time. Since WinBackup compresses files on-the-fly, backup operations will be performed considerably faster. The built-in compression also reduces the need for a large temporary storage location and makes it much easier...
CD Backup Made Easy
Dvd copy > CD Backup Made Easy
?Left Behind Kids Series? Coming to DVD and Video
Best selling authors Dr. Tim LaHaye and Jerry B. Jenkins, who have sold over sixty million copies of their enormously successful "Left Behind" and "Left Behind Kids" series of books, are pleased to announce that they have reacquired from their publisher, Tyndale House Publishers, Inc., the rights to produce and distribute videos and DVDs based upon the "Left Behind Kids" series.
"We're ecstatic to have the opportunity to grow the Kids series with these new family video and DVD productions," said LaHaye.
"We hope to expand the reach of these stories to a whole new group of young fans and families who can learn from them and enjoy them."
"We are pleased to give the authors the chance to produce videos based upon this popular and important series of children's novels," Ron Beers, Senior Vice President of Tyndale House Publishers, said.
"We look forward to the continued success of the series."
"Left Behind: The Kids Series" is a favorite...
Dvd copy > ?Left Behind Kids Series? Coming to DVD and Video
DVDO iScan? HD+ Now Shipping ? High Resolution Video Scaling Engine
Building on the momentum from the award-winning iScan? HD, the iScan HD+ adds scaling of high definition sources (720p, 1080i), and HDCP support over DVI.
It utilizes Anchor Bay Technology's Precision Video Scaling? technology, and incorporates other digital video and audio technologies such as Automatic Chroma Upsampling Error Correction AutoCUE-C? and Precision AV Lipsync. The DVDO iScan? HD+ sets a new standard for upconverting, cross-converting and even downconverting all your video sources. Whether it's your VCR outputting 480i, your DVD player at 480p, or your Set-top-box at 720p or 1080i, the iScan? HD+ will scale the output to perfectly match the optimum resolution of your display - 720p, 1080i, or any user-defined resolution up to 1080p including many preset resolutions (1366 x 768, 1280 x 720, etc.) for popular projectors and display panels.
It is HDCP compliant over DVI, and also accepts your legacy 480i/480p analog sources.In addition to providing greatly...
Dvd copy > DVDO iScan? HD+ Now Shipping ? High Resolution Video Scaling Engine
Commercial Real Estate Investment Bank Secures $2,475,000 of Bridge Financing and Permanent Financing for an Office Property in Oregon
http://www.pacificsecuritycapital.com - Pacific Security Capital ("PSC"), a leading commercial real estate investment bank headquartered in Portland, Oregon recently announced that it secured $2,475,000.00 of bridge financing and permanent financing for Bridgeport Crossing, a suburban Class "A" property in Portland, Oregon. Pacific Security Capital provided a float to fixed first mortgage with a very competitive spread over the...
Commercial Real Estate Investment Bank Secures $2,475,000 of Bridge Financing and Permanent Financing for an Office Property in Oregon An Editor Spins Her Thoughts about Web Content
Dvd copy > Commercial Real Estate Investment Bank Secures $2,475,000 of Bridge Financing and Permanent Financing for an Office Property in Oregon
Add Help to Your Visual Studio 2005 Application In No Time Using HTML Help Generator
Culemborg, the Netherlands (ContentDesk) March 15, 2006 -- AGORA Software BV today announces the release of HTML Help Generator for Visual Studio 2005. HTML Help Generator is the easy and fast way to create help and documentation for a software application. The Help Generator analyzes each form in the application and produces well-organized HTML pages including screenshots with hotspots and sections. The HTML Generator additionally creates the necessary project files, including table of contents...
An Editor Spins Her Thoughts about Web Content electric generator
Dvd copy > Add Help to Your Visual Studio 2005 Application In No Time Using HTML Help Generator
Maintaining Your Tires Keeps Your Car Healthy
We often ignore our tires unless they're flat. But they play a vital role in the overall condition of your car. Maintain them properly, and you'll save money on repairs and on fuel costs.Keeping your tires properly inflated ensures that they wear longer and can prevent accidents. Your car likely has a card or sticker attached to the door edge or the inside of the glove box door. The right amount of air your tires need is specified here.
In case your car doesn't have this sticker, you can...
Maintaining Your Tires Keeps Your Car Healthy
Dvd copy > Maintaining Your Tires Keeps Your Car Healthy
An Editor Spins Her Thoughts about Web Content Dvd copy silk
LCD TV Monitors
LCD monitors have an edge over other monitors as they have better resolution and sleek design. Due to the liquid crystal display technology, an LCD monitor can produce 16.7 million colors, which means, the tiniest of hues can be detected. LCD monitors are sleekly built, so they occupy less space on the table. They are also lightweight and very easy to transport.
LCD TV monitors are a combination of monitors used for computers and a normal television.
They have a TV tuner built...
LCD TV Monitors lcd tv An Editor Spins Her Thoughts about Web Content
Dvd copy > LCD TV Monitors