"How To Write A Riveting Sales Letter That Closes Sales"
How do you get people's attention and build their interest to take the time to read your sales letter? Let's face it. If you can't get the attention of prospects and keep their interest your sales letter will just fall flat on it's face and thus not make you much money. Today, I'm going to show you how to take that limp sales letter and inject more money making power into it. How? You make your sales letter more riveting. And you do that by creating a thread of curiosity and or surprising information that keeps your prospects on the edge of their seats.
There are various ways to do this, but today I'm going to show you three simple things you can do right away to make your sales letter more riveting. 1) The 25% Rule: Simply stated, if the first quarter of your sales letter isn't absolutely compelling and interesting enough your sales letter will bomb. So here's what you do. You craft an irresistible benefit laden headline and subhead that pull people into the first sentence of your body copy. You write the copy in such a way that to complete the thought forces your audience into the next sentence.
Next, your first paragraph will naturally flow into the second paragraph and then into the third and so on. The trick again, is to write the copy in such a way that you're using stories, case histories, testimonials news or even descriptions that take several paragraphs to write. Then you break this huge block of copy up into multiple paragraphs. As a result, the first 25% of your sales letter should become riveting. 2) Sentence Enders: At the end of key paragraphs you can add a special sentence that beckons your prospects to read into the next paragraph.
Here are several examples: "Stay with me." "Let me explain." There's more." "What happened next will surprise you." "I was blown away by what happened next." "Now here comes the good part." 3) Preview: Have you ever noticed on talk radio or on various news programs that the announcer or radio host will give you a preview of what's to come in their show in order to whet your appetite to know more? You can do the same thing throughout your sales letter. Note this technique is closely related to Sentence Enders. Here are a few examples. "As you read on, you're about to discover how XXX can boost your sales by 30% to 400% in just 7 short days." "I'm going to reveal my magic metabolism secrets that can peel off 20 lbs within 30 days time. But before I do ...
" "In the next 5 minutes as you read every word of this letter, you will know the 7 secrets to exploding your online profits without paying a single dime in advertising costs." "By the time you finish reading this eye-opening letter you will know how to take these three fighting techniques and stop any attacker foolish enough to get in your face." Here's the bottom line. You must keep your prospects focused on your sales message. If your sales letter is like most people's sale letters - boring - no prospect will take the time to read it and as a result you won't get sales. Use these three techniques and try inventing some of your own to keep your reader focused and riveted on what you've written. Build suspense in your sales letter.
As if you're constantly dangling a carrot before them. Do this and you should see your sales boost..
Mike Jezek is the creator of Mega-Persuasion Psychology? the science behind ?Irresistible Copywriting? which employs a powerful combination of results-producing influence techniques and psychologically persuasive sales devices -- proven to increase Web SALES by 30% to 400% or more. Sign up for Mike Jezek's acclaimed "Confidential Psychological Selling Tactics" mini-course today at irresistiblecopy@worldresponders.com or enjoy more of his articles at www.irresistiblecopywriting.comInteractive Program Changes the Way We Learn How to Cook
Interactive Cooking School has found a way to put professional chefs right into consumer's kitchens using their home computer or DVD player.
By teaming with Culinard Culinary Institute at Virginia College, ICS has created "Essentials of Cooking" an interactive cooking program that uses professional chefs to teach cooking skills and techniques that will help people in their everyday cooking as well as the special occasions.???"If anyone has ever been stumped by a recipe, needed to substitute an ingredient you didn't have for one you did, or ever wished they knew more about preparing fresh foods, Essentials of Cooking is the perfect kitchen companion" said Chef R. Dana Barnes, Interactive Cooking School's Executive Chef and Culinard graduate.
"Cookbooks and television shows are great for teaching viewers how to make certain recipes but "Essentials of Cooking" gives viewers the skills they need to make almost any recipe and feel confident doing it." ???"We are proud and...
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Reasons Why People Don't Buy From You
1. You don't make people feel safe when they order.Remind people that they are ordering through a secureserver. Tell them you won't sell their e-mail addressand all their information will be kept confidential.
2. You don't make your ad copy attractive.
Your adlists features instead of benefits. The headline doesnot attract at your target audience. You don't list anytestimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.People usually don't purchase the first time they visit.The more times they visit your site, the greater thechance they will buy.
The most effective way is to givethem a free subscription to your e-zine.
4. You don't let people know anything about yourbusiness. They will feel more comfortable if they knowwho they are buying from. Publish a section called"About Us" on your web site.
Include your businesshistory, profile of employees, contact information etc.
5. You don't...
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What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.Response vs. ResultsIt's important to understand the difference between response rate and results. When a customer takes the action you want him/her to take (i.e., clicking to your site, calling your 800 number, etc.), then you've achieved "response." This does NOT mean you've made a sale. The response rate of your ad campaign can be high without ever selling one product or service."Results," on the other hand, are the sales you make in conjunction with the response rate.
When a customer takes the action you want him/her to take AND buys your product/service, then you've achieved results.No ResponseWhen you get little to...
What Happened? Troubleshooting Poor Response from Ad Campaigns
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Brady Bunch Made it Look Easy
Salt Lake City, Utah (ContentDesk) March 30, 2006 --
At least one-third of all children in the U.S. are expected to live in a stepfamily before they reach age 18.
In a blended or stepfamily, one or both partners have been married before.
At least one has lost a spouse through divorce or death.
One or both of them have children from their previous marriage.
The blended family is becoming more of a norm than an aberration.
Statistics tell us that children in blended families are at greater risk of living in high conflict homes where sixty percent are in danger of once again falling apart.
Relationships are so important to parenting that Klayne Rasmussen, Ph.D., LMFT, from IntraLife Systems (http://www.intralifesystems.com) included a section on Parenting as a Team in the new Romantic Rendezvous Home Edition DVD series. (http://www.intralifesystems.com)The...
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CD Backup Made Easy
Today, CD Writers are very common and CDRs and CDRWs are cheaper than ever. While most people use their CD Writers to create music CDs or to copy files, CD-R and CD-RWs can also be to store backups in an easy way. A normal CD can store 650MBs of data. This number can often be doubled to 1.3GB using an efficient compression algorithm. Since most backups are often smaller than 1.3GBs this makes CDRs or CDRWs a perfect solution for storing backups.
CompressionIn order to use the CD media more efficiently you will probably want to compress your backup before writing it to the CD. Compression can often reduce the size of a backup by 50% or more, doubling the capacity of your CDs. If you have ever tried to compress a 1GB file you probably know that this will take a lot of time. Since WinBackup compresses files on-the-fly, backup operations will be performed considerably faster. The built-in compression also reduces the need for a large temporary storage location and makes it much easier...
CD Backup Made Easy
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WHY THIS DVD WON'T PLAY IN MY MACHINE ?
WHY THIS DVD WON'T PLAY IN MY MACHINE ?They're supposed to play EVERYTHING! The salesman and the cataloguepromised you that THIS machine can handle DVD's, CD's, MP3's, JPG'sVCD, CD-R's, etc etc etc.But that DVD movie you bought on the internet from overseasabsolutely refuses to play. With or without an accompanying errormessage on the TV screen , you wonder whether you have just wastedgood money.But who to blame ? Maybe the disc itself was faulty ? Perhaps thesalesman lied about what the machine could do ?None of the above ! The disc is not faulty and the salesman didn'tlie, though I guarantee he didn't give you the full story.There are 2 compatibility issues to consider with DVD discs that youobtain from overseas. Both conditions need to be satisfied for thedisc to play !REGIONSThe first is REGIONS (or zones).Your DVD manual will tell you what region your machine is. Manymachines also have a region logo at the back.If your DVD player is multi-zone, congratulations, it will play alldiscs...
WHY THIS DVD WON'T PLAY IN MY MACHINE ?
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Reasons Why People Don't Buy From You
1. You don't make people feel safe when they order.Remind people that they are ordering through a secureserver. Tell them you won't sell their e-mail addressand all their information will be kept confidential.
2. You don't make your ad copy attractive.
Your adlists features instead of benefits. The headline doesnot attract at your target audience. You don't list anytestimonials or guarantees included in your ad.
3. You don't remind people to come back and visit.People usually don't purchase the first time they visit.The more times they visit your site, the greater thechance they will buy.
The most effective way is to givethem a free subscription to your e-zine.
4. You don't let people know anything about yourbusiness. They will feel more comfortable if they knowwho they are buying from. Publish a section called"About Us" on your web site.
Include your businesshistory, profile of employees, contact information etc.
5. You don't...
Dvd copy > Reasons Why People Don't Buy From You
Thor ?The Rock Warrior? to Promote New CD/DVD and Perform at Hollywood Knitting Factory April 26th along with the USA Network Premiere of ?Murder at the Presidio?
Heavy metal legend Thor the Rock Warrior has teamed up with long time Thor friend and collaborator, John Fasano (Zombie Nightmare, The Edge of Hell ? All Hallow's Eve), Once Upon A Time Films, USA Networks and Smog Veil Records to the premier of the Murder At The Presidio (Lou Diamond Phillips, Jason Priestley, Victoria Pratt, Jon Mikl Thor) and to a live Hollywood Knitting Factory April 26th - Thor performance featuring songs from his new CD titled "Thor Against The World".
Thor both performed in and contributed to the soundtrack for the upcoming USA Network production titled "Murder in the Presidio," airing on May 2, 9pm, May 3, 4pm and May 4, 2pm. (See Trailer:http://www.usanetwork.com/movies/murderatthepresidio/ and invitation http://www.thorcentral.com/mp_redesign/images/news/knittingfactory_flyer.gif...
Dvd copy > Thor ?The Rock Warrior? to Promote New CD/DVD and Perform at Hollywood Knitting Factory April 26th along with the USA Network Premiere of ?Murder at the Presidio?
DSL Providers
DSL Providers are companies and agencies that offer DSL technology, bringing high bandwidth information to businesses and homes through copper telephone lines. To receive a DSL service, a local telephone service through the incumbent local exchange carrier (ILEC) is necessary. There are several DSL providers offering high-speed Internet connections. Some of the major DSL providers include Pacific Bell, SNET, Verizon, Qwest, SBC, Ameritech, Southwestern Bell and Bell South.
DSL service...
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Expert Guide to Sony's HDV camcorder
The Sony HD camcorder, the Handycam HDR-FX1 is being marketed by the company as ?world's first HDV 1080i consumer camcorder'. But at $3,700, it's price tag is stretching the consumer label somewhat.However, there's no doubt the the industry sees HD video as a consumer format and prices will come down over the next couple of years. This Sony HD camcorder is just the start of what is sure to be an avalanche of HD camcorders from electronics companies over the next few months.So, does this mean we...
"How To Write A Riveting Sales Letter That Closes Sales" Dvd copy
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"How To Write A Riveting Sales Letter That Closes Sales" electric generators
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"How To Write A Riveting Sales Letter That Closes Sales" Dvd copy
HDTV: Buying Guide, Part One
There's never been a better time than now to buy a high-definition television (HDTV). Whether your primary source of television programming is local over-the-air broadcasts, cable or digital satellite TV, you will find that there is now a wealth of high-definition programs available. If you have a standard-definition television you will also enjoy
all of your widescreen-format DVDs that much more on a HDTV. And with Toshiba now shipping their first-generation HD-DVD players and Blu-Ray...
Dvd copy > HDTV: Buying Guide, Part One